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9:00 am-10:45 am
Opening Session
Welcome
Bill Bogaard, Mayor, City of Pasadena
Keynote Presentation
Rosario Marin
Secretary, State and Consumer Services
State of California
Featured Speaker
Michael R. Peevey
President, California Public Utilities Commission
Panel - The Big Picture
Moderator:
David Abel, Chairman and
Managing Director, VerdeXchange Institute
Panelists:
Dr. Charles Elachi, Director, Jet Propulsion Laboratory
Timothy Brick, Chairman, Board of Directors, Metropolitan Water District
of Southern California
John Boesel, President and CEO, CALSTART
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2:45
pm-3:45 pm
Concurrent Sessions
The
Business Case for Going Green – Room 101
The term
"green" has suddenly become all the rage - from products, to companies, to
cities. How does a consumer, employee, customer, business partner or a
local citizen really know what is meant when a company says they are
"green"? How can you measure "green"? Can "green" be used to make better
decisions? This session will help all stakeholders understand the concepts
of environmental performance, will help companies and consumers understand
how to find leadership examples and build attendees' understanding of the
meaning of "green".
Speakers: Mike Wallace, President,
Wallace Partners; David Abel (Moderator), Chairman & Managing Director,
VerdeXchange Institute.
Buying People out of their Cars – Room 212
Over the years, several financial incentive programs have successfully
lured commuters away from single occupancy vehicles. This panel of experts
will help the audience navigate the most important programs. Rashmi Bansal
will discuss his research on over 100 Southern California employer-funded
incentive programs created to encourage employees to use alternative
transportation. Whitney Pitkanen from CALSTART will highlight several case
examples of innovative commuter incentive programs that have been
implemented in the recent past, such as the 'e-bike-to-transit' MyGo-Pasadena
program in Pasadena, CA and the Commuter Rewards program in Atlanta, GA.
Speakers:
Whitney Pitkanen, Project Manager, CALSTART; Rashmi Bansal,
President, Ridelinks, Inc.
Reducing Our Waste In Los Angeles County – Room 207
This seminar examines the current solid waste management
infrastructure in Los Angeles County, along with recent developments in
the County's upcoming ‘Conversion Technology’ demonstration project.
Participants in this session will learn about the many environmental
programs the County offers for waste reduction and recycling, including
specific tips for County residents and local businesses.
Speakers: Tobie Mitchell and Christine Frias, Environmental
Programs Division, Los Angeles County Department of Public Works.
Innovative Clean-Tech Financing – Room 208
The purpose of this seminar is to provide an overview of
'Innovative/Creative Financing/Funding Sources and/or Mechanisms' that
are available in both the public and private sectors (including but not
limited to) from the State of California and it’s various agencies. The
types of applied technologies to be discussed are Energy
Conservation/Efficiency, Renewable Energy, Distributed Generation,
Greenhouse Gas Emissions Reduction, Transportation Systems, and
Green/Sustainable Buildings. The emphasis of the seminar is to provide
useful information and resources that can be used to implement the
above-listed programs/projects across various sectors.
Speakers: Dr. Arun Jhaveri; MaryAnne Lauderdale, General Manager,
Applied Energy Management.
Transportation in Urban Design: The Seven Deadly Wins – Room 214
This seminar brings a unique perspective to urban planning and the
future of sustainable communities throughout the world. Professor George
Hazel, who was awarded the Order of the British Empire (OBE) by Queen
Elizabeth, will present his groundbreaking and innovative presentation on
the relationship between land use and urban transportation. Come find out
about the ‘seven deadly wins’ in urban design.
Speaker: Professor George Hazel, OBE, Managing Director, MRC McLean
Hazel, Edinburgh, Scotland.
Turning on Energy Efficiency – Room 105
In the face of rising fuel costs and increasing concerns about carbon
emissions, more residents and businesses are taking an active approach in
managing and reducing their energy costs without sacrificing comfort and
quality. Proven cost-effective energy efficiency strategies reduce annual
utility bills by an average of 20 percent. Whether you are building a new
facility or renovating an existing one, want to reduce your electric bill
or reduce your environmental footprint, ‘Turning on Energy Efficiency’
will help you become energy wise, improve building performance, reduce
operating costs, save money and natural resources.
Speakers: Mauricio Mejia, Account Manager, Pasadena Water and
Power.
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4:00 pm-5:00 pm
Concurrent Sessions
Green Interior Design - and More! – Room 212
So you’re thinking of doing a remodel, and you want to go green.
Excellent choice! You benefit with healthier indoor air quality,
increased energy and water efficiency as well as helping local
businesses and the earth. Before you jump right in with your
remodel, let’s make sure the rest of the house is as healthy and
safe as your remodel will be. Charisse Bartholomew Dunn will discuss
the benefits of giving your house a “physical,” using state of the
art equipment. Once you know what it will take to make the whole
house healthy, you have a wonderful opportunity of including these
upgrades with the remodel, saving you money, time and making the
whole house eco-friendly and healthy.
Speaker: Charisse Dunn, Healing Spaces, Certified Green
Building Professional, Green Point Rater and Home Performance
Tester.
Mother’s Club Pasadena: a Holistic Team Approach to Sustainable
Design – Room 101
Does your local non-profit organization want to build a
certified green LEED building? This seminar provides an in-depth
case study of the recently completed Gold LEED Child Development
Center for the Mother’s Club in Pasadena. After a brief overview of
the project, the panel discussion will bring together the core
client and design / developer teams to uncover how these groups
worked to transform an old industrial building into a community
facility for child development and parental training in the heart of
one of Pasadena’s traditionally underserved neighborhoods. In
addition, panelists will host an open house of the new facility at
Mother’s Club from 5 to 6 PM on June 7th at:
Mothers' Club Family Learning Center
980 N. Fair Oaks Avenue
Pasadena, CA 91103
Sue Kujawa, Mothers' Club Executive Director and John Dale, Lead
Designer from Harley Ellis Devereaux will be at the facility to give
tours and answer questions.
Speakers: John Dale, Principal, Harley Ellis Devereaux; Sue
Kujawa, Executive Director, Mothers’ Club; Jaylene Moseley,
President, J.L. Moseley Company, Inc.; Elisabeth Newell, Sustainable
Design Consultant, GreenWorks Studio.
From Car Sharing to Street Cars to Street Design: Best Practices
in Sustainable Transportation – Room 105
Creating complete neighborhoods requires an understanding of the
relationship between buildings, streets, and other public spaces.
Sustainable street design integrates the street with the form and
function of surrounding land uses and provides for all travel. New
thinking about form-based street design combines building and open
space regulations with street type standards to create and enhance
complete neighborhoods. This talk explores recent developments in
design guidelines for walkable urban streets.
Speakers: Fred Silver, Vice President, CALSTART; Andrea
White, Director, Bikestation; Fred Dock, Director, Department of
Transportation, City of Pasadena; Julianna Delgado (Moderator), PhD,
AICP, Assistant Professor, Dept. of Urban and Regional Planning,
California State Polytechnic University, Pomona.
Caltech Solar Project – Room 214
Caltech began investigating solar power options in 2006 as part
of its broader sustainability initiatives. EI Solutions, EIS, a
local Pasadena-based company and one of California’s leading
large-scale commercial integrators, was brought in to evaluate the
campus and present PV options. EIS worked closely with The City of
Pasadena and Pasadena Water and Power to help make this project
possible. However, determining the economic viability, as well as
the optimal size, design and system type can be a daunting thought
for businesses trying to evaluate solar. By using the Caltech
project as a case study, this seminar will help the audience better
understand the process that professional solar integrators apply to
provide the most optimized system.
Speaker: Andrew Beebe, President, El Solutions.
Better Buildings, Better Students: Bringing Green, Healthy, High
Performance Schools to Our Community – Room 208
Across America, communities and school districts are committing
to building healthy, environmentally responsible schools. In
California, comprehensive resources and incentive program assistance
are available to school officials and their design teams through the
Collaborative for High Performance Schools (CHPS), a non-profit
organization that facilitates the design, construction and operation
of high performance schools. Learn about the benefits of healthy,
green, high performance schools and how you can be a part of the
movement to make schools better places to learn. Join Randall Higa
of Southern California Edison, a member of the CHPS Board of
Directors and a resident of Pasadena, for this informative and
motivating talk.
Speaker: Randall Higa, P.E., LEED AP, Southern California
Edison
The Low Impact Landscaping System – Room 207
Want to learn about the latest landscaping techniques and
practices professionals use to reduce water consumption in your home
garden? This seminar will help you make smart and aesthetically
pleasing landscaping choices while reducing environmental impact.
Come learn the basic principles of watering, soils, and plants,
along with a comprehensive guide to free community resources
Speakers: Tim Wheeler, The Metropolitan Water District of
Southern California; Tony Zile, New Growth Landscaping Company.
The Business Case for Going Green,Part II – Room 210
Market research data shows that consumers and businesses want to go
green. Merchants can no longer expect consumers to accept a lower
level of quality for a green product. The good news is that
environmentally minded buyers are willing to pay a little more. It
is imperative for all businesses to begin a journey towards
sustainability. Castle Press will discuss the methods that resulted
in meeting our customer’s green goals as well as the resulting cost
savings that went directly to the bottom line.
Speaker: Gregory Stephens, Castle Press
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