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IBM enables its mainframe customers to monitor and understand their data center systems energy consumption in real-time. IBM takes a holistic view of the energy envelope, considering power for operating the computers and cooling the data center. Photo courtesy of greentechnology.com
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Serving Up Savings: New Green IT Solutions

by Barbara Crane


Schools, government agencies and businesses may be overlooking a critical piece in their quest to become more energy efficient. Personal computers, laptops and the servers that support them are energy hogs.

Greening these tools along with facilities can save hundreds of thousands of kilowatt hours. The savings often come from using technologies that are available but often not used to their full potential.

One strategy calls for utilizing a technology known as "
virtualization" to reduce the size of the server room. "It's not uncommon to have 40 or more servers in a community college's server room, running twenty-four-seven," says Patrick Ciccarelli, president and chief executive officer of Varsity Technologies, a consulting group that specializes in IT solutions for schools, colleges and universities. "The servers, themselves, use large amounts of energy, while a dedicated air conditioning system consumes enormous amounts of additional power to cool the server room or data center. The number of physical servers is justifiable, and considered best practice, on the chance that if one application fails, it won't impact applications running on other servers."

Virtualization, however, allows a physical server to run more than one operating system at a time, decreasing the number of servers needed and with that, the amount of energy used in running the servers and cooling the room. E-waste is also slashed, because having fewer servers means fewer will have to be replaced and recycled in the future.

While virtualization is a viable option for most servers sold today, few IT departments are seeing its potential, because they lack knowledge on how to migrate from their current infrastructure to a virtualized environment. "We'll go into a server room and see a recently purchased $4,000 server," Ciccarelli says. "That's a pretty powerful piece of equipment. How much of the server's resources are being used? Sometimes as little as five percent. They've bought all this processing power they're not even using." In the past 18 months, prices of servers capable of using virtualization technology have come down, making the virtualization solution affordable even in a small environment, he says.

Virtual desktops and
thin client computing also increase IT efficiency and save energy in various ways. Virtual desktops put all the desktop applications that run on a PC onto the servers. The benefits: The IT department can update an application once, instead of visiting each PC. Fewer local computer resources are needed, extending the life of the desktop, and in turn reducing e-waste.

A logical progression from virtual desktops is thin client computing, where all significant processing also occurs on the server. Desktop computers are replaced with thin client computers that are at least 50 percent smaller and cost 60 to 70 percent less than the standard desktop. "This is the big win," Ciccarelli says. "In those locations where you have desktop users who don't need consumer or multimedia applications, like in the registrar or admissions offices, thin client computers do the job and use 85 percent less power than a desktop."

Making green IT decisions should come early in the school construction planning process, he says. Using the full scope of efficiencies made possible by current computer and server technology, you can reduce the size of the server room, the amount of energy used to power the equipment and the amount of air conditioning required. And what about using laptops and wireless networks? Wireless networks require less cabling, and laptops use about 65 percent less energy than even a small desktop.

IT efficiencies like virtualization have been made possible largely by advances in semiconductor technology. Over the last two decades,
Intel, the world's largest semiconductor manufacturer, has greened its corporate values, products and manufacturing facilities.

In 1999, in an effort to reduce global warming, Intel joined other members of the
World Semiconductor Council to set emission reduction targets. The Environmental Protection Agency (EPA) named Intel the largest green power purchaser in the United States. The company partners with providers that supply wind, solar and other forms of alternative energy. Intel has also begun to build all its buildings and facilities to the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) specifications and installs energy efficient features even in the facilities it leases. Intel's products are becoming greener, too-lead-free and soon halogen-free.

In addition to these efforts, Intel is enabling customers to be greener, says Bill Davidson, an Intel marketing manager. For example, the
multi-core processor, an Intel innovation, allows a single processor to do the work that several processors did a few years ago. Multi-core processors are one way to deliver much greater performance without additional computers, Davidson says. Performance is also enhanced by a design breakthrough that Intel calls, "hurry up and get idle."

Davidson compares the automobile to a computer to explain the concept. "In a car, you're using fuel inefficiently if you race from one stoplight to the next and idle at each one. The opposite is true for computers. When you give the computer a task, like putting together a spreadsheet, the faster the processor does the series of tasks and returns to idle, the more efficiently it is operating." The take-home message: Purchase the most powerful computer or server you can afford and use all its capabilities to provide the greatest efficiency and use less energy.

The company has also reduced the power requirement on every laptop and desktop by as much as 60 percent over the last few years. "As you increase performance, you lower your power requirements," Davidson says. "In a server farm environment, every watt you can take out of the environment saves energy you need to power the servers and cool the room."

Green solutions are also being seen in the data storage side of IT. According to a 2007 EPA
report on server and data center energy efficiency, the energy consumed by U.S. data centers will grow from 1.5 percent to 2.5 percent of the nation's total energy consumption over the next five years. Systems and technologies are currently available that can slow the growth, says Robert Petrocelli, founder and chief technology officer of greenBytes, Inc., an IT company that devises green solutions to data storage. "We can reduce power and cooling required for data storage by nearly 80 percent," Petrocelli says.

He cites an example of a college or university in which students and faculty store research and information online and where students share files rich with images and sound. The result is duplication of the same large files-over and over and over again, which the server then has to store. greenBytes has developed a method for real time de-duplication, that is, preventing a file from duplicating itself in real time, enabling servers and computers to run more efficiently and use less energy. "Plus you're saving a tremendous amount of prime real estate in the data center," Petrocelli says, "because when you improve the storage density, you're able to use much less space for data storage.

"We're getting to a point where we really have to extract efficiencies. The good news is that there's lots of opportunity to do so."

   


Green Server Farm
for Saddleback

Saddleback Valley Unified School District in south Orange County, California, is home to 33,000 students and 3,500 staff.  According to Michael Morrison, SVU's director of technology services,  the district needed to replace its aging server farm as part of an extensive energy efficiency program, and it had to do it under severe budget constraints. According to Dell Computers, which helped the district "virtualize" its old servers and provided a centralized backup storage for the virtual machines, the district has enjoyed some real benefits. These include a $6,000 rebate from Southern California Edison for energy efficiency and a savings of approximately $11,325 annually in power and cooling costs. In addition, the district is saving $150,000 a year in physical server costs over three years. 
 

 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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