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As the fourth annual Green California Summit approaches, the state’s decades-long dedication to environmental preservation is emerging as one of its most important assets. From legislating greenhouse gas reductions and providing models for federal environmental programs to attracting green venture capital, California has the policy climate and economic clout to set the pace for a green economic resurgence.

“One hundred and fifty years ago, the Industrial Revolution changed the world and ushered in a new era of prosperity,” Governor Schwarzenegger wrote in the Christian Science Monitor during the recent UN Climate Change Conference. “Today, the Green Revolution can do the same.”

With the theme “Committed to Sustainability,” the 2010 Green California Summit - developed under the leadership of an advisory board composed of leaders from California’s public and private sectors – will focus on the policies, strategies, and technologies that will fuel this green revolution.

“California has been ahead of the green trend for decades,” says Next 10 founder F. Noel Perry. “Our ambitious green energy policies are the goose that continues to lay golden eggs.”

As evidence, he cites a report from UC Berkeley’s Center for Energy, Resources and Economic Sustainability, which found that since 1972, California households have saved more than $56 billion on energy by comparison to their national counterparts.

“These energy savings rendered unnecessary the capacity of 24 traditional coal fired power plants, and instead they were diverted to other expenditure, creating about 1.5 million new jobs with over $45 billion in payroll,” according to David Roland Holst, the report’s author.

“Now is the time for a renewed effort to secure California's place in the world's coming green technology revolution,” says Perry.

This goal may be within sight – in 2009, California companies received nearly 40 percent of global investment in cleantech companies – 60 percent of all North American investment and more than 6 times the funding received by China. “In 2009, clean-tech went from a niche category to become the dominant category in venture capital investing,” said Dallas Kachan, managing director of the San Francisco-based Cleantech Group. “Clean-tech continued to outpace software and biotech.”

Keynotes, pre-Summit workshops and concurrent sessions at the Summit will provide insights into the ways that the public and private sector can work together to make the most of resources that include not only a burgeoning green tech industry, but stimulus funds, incentives and rebates, green job training programs and, importantly, the cost savings that sustainable programs can bring.

The Summit will also include the 2010 Green California Leadership Awards, honoring public sector accomplishment in areas ranging from water management and transportation to energy innovation. Nominations for the awards are being accepted until February 15, 2010. Click here for details.

An exposition will include hundreds of companies with green products and services. (For examples, click here.) The expo offers a rare chance for hands-on exposure to green innovation, from the latest wind turbines and green building materials to alternative vehicles.

More information can be found at the Summit website –





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