The 21st century has been called the "century of the environment." Governments -and individual citizens - can no longer assume that social challenges such as pollution, dwindling natural resources and climate change can be set aside for future generations.

Through policy, research, education, incentives and forward-looking relationships with industry, government can play a central role in building a green future, community by community.

The prospects for success have never been greater. A dawning era of creativity and innovation in "green technology" (also known as "clean technology") is bringing the promise of a healthier planet - as well as the prospect of growing businesses that can sustain its health. The excitement building around this sector is reminiscent of the early years of the information technology revolution.

Green Technology is a non-profit initiative designed to inform government efforts toward sustainability, providing a forum in which government officials can communicate with those in the private sector who are developing and distributing green technologies.

With headquarters in California, Green Technology is ideally situated to stay on the leading edge. California, with the world's eighth-largest economy, is setting the standard for state support for green technologies.

With mandates for green building, renewable energy and "environmentally preferable" purchasing, California has made an unequalled commitment to a green future.

 

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